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Concept, 2023

Richard Mille

A website concept for the Swiss watchmaker.

Type
Concept
Platform
Website
Scope
UX/UI, copy, motion, development
Year
2023

Idea

Richard Mille builds watches like racing machines for the wrist. The concept explores how the website could carry the same engineering feeling, through materials, movements and detail.

What we did

We studied the brand and its collections, rewrote the story around the materials and the movements, designed the pages and the interactions, and developed the concept for desktop and mobile.

Result

A redesign concept for the watchmaker's website, where motion and detail carry the story.

Richard Mille case study, part 1
Richard Mille case study, part 3Richard Mille case study, part 4
Richard Mille case study, part 6Richard Mille case study, part 7
Richard Mille case study, part 9Richard Mille case study, part 10Richard Mille case study, part 11
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