CGFB
A landing page for a Canberra builder that made every lead from Google Ads cost a quarter as much.
- Client
- Canberra Granny Flat Builders, Australia
- Platform
- Landing page, Webflow
- Scope
- Offer, structure, copy, UX/UI, motion, build, analytics
- Year
- 2026
Task
Canberra Granny Flat Builders designs and builds secondary dwellings. Their Google Ads sent visitors to a page that cost $1,096 for every lead, so the same budget brought too few conversations.
What we did
We rebuilt the offer around a free Planning Assessment Report, so the first step costs the visitor nothing and answers the question they came with. Then we reordered the sections, rewrote the copy, designed the page with real projects and clear prices, and built it in Webflow with a video hero, a floating call to action, an exit offer and a form that reaches the team every time. The team edits the texts themselves.
Result
On the same ad budget the cost per lead fell from $1,096 to $295. 3.45% of visitors leave a request, and inbound phone calls grew 3.5 times.
- $295
- cost per lead, down from $1,096 on the same ad budget
- 3.45%
- of visitors leave a request
- 3.5x
- more inbound phone calls
